Woolworths reconfigured AI assistant after it claimed to be human and talked about its 'angry mother'

Feb 2026

Australian supermarket chain Woolworths had to reconfigure its AI phone assistant Olive after customers reported it fabricated personal stories about having a mother with an "angry voice," insisted it was a real person, and engaged in irrelevant banter during support calls. The chatbot, recently upgraded with Google Gemini Enterprise, also gave inaccurate product pricing. Woolworths retired the assistant's human-style persona after complaints spread on Reddit and X.